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About Matt Siegel, Founding Partner

CLIO and Emmy Award winning producer and director of photography Matt Siegel heads up the Imageworks global team. With a background in motion picture production and VFX, Matt designs concepts, writes copy, composes images, and lights scenes for commercials, features, documentaries, branded content, corporate communications, and virtual production.



Working with creative and agency partners around the world, Imageworks' commercial clients include Google, Toyota, Ford, SONY, Audi, MasterCard, Microsoft, and Coca-Cola, with multi-platform branding campaigns filmed for Bayer, Honda, CVS, Timberland, The Smithsonian Institute, and the US Army.



Matt's commercial work has won international recognition, including ADDY, TELE, Cannes’ Golden Lion, and Cable ACE awards.



In addition to heading Imageworks-LA commercial production, Matt has extensive industry experience as a 2nd Unit DP and Camera Operator on episodic television and VOD series, including  NBC's Council of Dads, WB's Everwood, the CBS drama Joan of Arcadia, the Jerry Bruckheimer series Just Legal,  and the CBS series The Mentalist, as well as Castle Rock, produced by Stephen King and J.J Abrams for HULU.



As a feature film camera operator, Matt has worked on  Hollywood blockbusters including The Matrix: Reloaded, Spiderman 2, Master and Commander, and Mr. and Mrs. Smith.



While producing and shooting reality and adventure TV, Matt has traveled the globe with Animal Planet, Asian Food Network, Comedy Central, Discovery, Discovery Kids, HGTV, and the Travel Channel.



Matt has created popular viral marketing campaigns for YouTube, Hasbro, and Reebok. He enjoys collaborating with Google's Studio G and The Google X lab in Mountain View, CA., assisting in cutting edge R&D project like Google Glass and the Waymo Autonomous Vehicle Project.



Matt balances his professional film career by conducting camera, lighting, and virtual production workshops around the world, demonstrating production techniques and new technology for ARRI, Blackmagic Design, Canon, Panasonic,  Litepanels/VITEC, Quasar Science, and Rotolight.



As a founder and assistant arts professor, Matt lent his professional expertise to New York University’s Tisch School of the Arts-Asia. His Introduction to Digital Cinematography was published by John Wiley and Sons, Ltd., London.

Matthew J. SIegel director of photography with RED Weapon during Smithsonian documentary film shoot
Matt Siegel, director of photography, works with the ARRI Alexa
Matthew J. Siegel director of photography works with the original MoVi Pro Freefly System during a Timberland commercial shoot with (add)ventures
Matthew J. SIegel director of photography conducts Panasonic Cinematography Master Class at Samsung Arena Manila, Philipines
My latest projects

Our Latest Projects


c Neil Shelley Nstill Images

c Bryant Folsom Bones+Blubber


Toy Stories

All the great polar explorations share one thing...

Knowledge that...

Real safety, sanity and security rely on a the availability of a great cup of coffee.

Mechanical tin toys have a long and glorious history.

Their design is an art and craft that has now all but disappeared.

An upcoming NETFLIX documentary series that journeys into the history, rediscovers the brilliance, and shares the beauty and joy in their creation.

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